USM Digital- Credentials in transforming the High Street

Since the DOT COM boom in the 1990’s the team at USM have worked together …building on the best of the past & applying authentic business practices in the digital world.

  • leveraging partnerships
  • adopting new technology & channels to market
  • finding new markets nationally & internationally
  • sizing and de –risking new market entry
  • developing new products & affinity programmes
  • restructuring and re-engineering business processes & customer journeys
  • de –risking new strategies via ‘plug & go’ pilots
  • sustaining early mover advantage

… and during that time they have helped businesses of all sizes. Here are some of the landmarks together with recent successes:

  • UK household brand for fashion & soft furnishing- appended emails to their database and achieved £1.6million in new sales in first 6 months.
  • Regional Motor Dealers- built small but precise databases within defined drive times and generated sales in ‘quarters’ that surpassed previous year sales.
  • Localised email database build and email newsletters to support shopkeepers & SME’s in an effort to counter Supermarket activity that threatened ‘Parade’ shopping footfall, resulting in one shop increasing turnover by 30% in an 18 month period despite the decline of bus routes to that Parade.
  • Pension Company- annual target achieved in two months activity by using precisely targeted propositions to the right age groups.
  • Household name Travel Company – reduction in call centre budgets & direct mail by using tightly defined offers though email to prospects with transactional history in the ‘Travel Target’ database.
  • On-line Gift, Gadgets & Game company- £30,000 sales in a 6 week period following a 2 week lead time from briefing.


About USM Digital…

Our mission is to make money by making money for our clients. This is often achieved by introducing them to established ideas that they have not tried or sharing ‘thinking ‘ that gives them an unfair or early mover advantage over thier competitors.

One thing we have fought against is the amount of wastage there is in ‘on and off line’ marketing.

All a business owner needs to grasp in marketing is to just three things: –

  • find the audience & their need
  • then refine your business model to be able to fulfil that need
  • then communicate that proposition to the right audience at the right time.

As forUSM Digital – we can help you find that audience and we will give you a better return on your investment than if you ‘tried to do it without us’.


Introducing USM Digital

Data. Over 10 million subscribers WITH full demographics, behaviour and all channel opt in.

Email Broadcasting.  5 million per month capacity and 90% inbox penetration.

Internet Services.  ‘Plug & Play’ internet solutions whatever your budget, whatever your time pressure. With this service USM Digital can get you active in the Digital Channel within days.

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