About

About USM

Throughout our Team’s careers, whether we ran mass media TV, Press, Radio, Outdoor, Direct Mail, Telemarketing and more recently Omi channel Digital campaigns, the key to success was ‘Quality, Accurate Data’.

 

It did not matter how good the creative and execution was, if the data we based those strategies on was poor, the campaign would be at risk.

 

It is with decades of experience and with new media tools at hand, that we know how to have our clients ‘Profit From Data’…

 

…and if our clients aren’t making a Profit, then neither will we.

 

Compliance, Accuracy and Value of our Data is at the heart of our proposition.

 

Having worked in heavily regulated markets throughout our careers, we know that longevity and profit is interdependent and our clients can rely on our compliance to give them that commercial comfort.

 

Our clients are at the Top of their Game and our data is omnipresent in the Tracing, Insurance and Behavioral Modelling Sectors.

 

These same clients are highly regulated  and audited  by bodies such as the Direct Marketing Association and are in continual liaison with our team for GDPR, PECR & DPA compliance.

 

Our team are expert in Financial, Insurance, Automotive, On Line Retail, FMCG, Tracing, Travel & Leisure and know the Data intimately thus adding value when clients need direction on the selections we have available.

 

Our data’s accuracy and depth allow Precision Targeting which in turn reduces waste and cost of acquisition.

 

More importantly and most exciting, is the return to less intrusive marketing such as Social Media – rather like the days of TV and massive audiences. The risk is expensive media, but with Custom Audiences built from our behavioral data, this medium can be the most cost effective in marketers Toolkit.

 

We are expert in providing the data for Custom Audiences.