Privacy Policy

Privacy Policy

USM Digital is involved in data, services and technology to provide customer and information management solutions.

We are committed to protecting privacy. We will not use or share information you give without prior consent, given by completing on-line registration forms on our sites to enter prize draws and get notice of special offers. We use all means to ensure data you give to us is securely stored.

The sites listed below are direct marketing trade and domain names of USM Ltd (t/a USM Digital), 2 Greswolde House, 197b Station Road, Knowle, Solihull, B93 0PU. Registered in England and Wales No. 5062345, VAT Number: 108 3448 24, DPA Number: Z 2866907.

Use Of Data
Your answers are controlled by USM Ltd (t/a USM Digital). Information collected is used for developing products & services, marketing, research, & updating and correcting databases. USM Digital may pass given information to reputable organisations, to use it for sales & marketing activity to promote offers from utilities, retail products & services, travel, leisure, insurance, finance, real estate, telecoms, gambling, home improvements, health, automotive, legal services or local and national government. Your details may also used for analysis purposes. Personal information you provide may be used for purposes of identity verification, credit and risk management, revenue collection, database verification and enhancement. We may also supply your data to these sectors via agencies/brokers. Third parties include (but not limited to) Yes Offers Limited, DBS Datamarketing and SAVE TODAY.

We collect your data and will share it for commercial gain with third parties.  These organisations will have a relationship with you or it may be used where they have a lawful reason, which may include these organisation’s own legitimate interest.  Use includes tracing of individuals, verification and/or validation of the identity of individuals for the purposes of, but not limited to, anti-money laundering regulations, national security, crime prevention and detection, anti-fraud processes, asset recovery and asset reunification. To understand more please click through to the websites of the companies below:

GB Group (

In the main we store your data in the UK and our clients also operate in the UK. From time to time we or our suppliers might use data processors who are, or whose software services are, cloud based outside of the EEA, primarily in the United States but under strict contract rules that ensure your personal details are only processed under the same laws that we operate under here in the UK.

We will share your data with REaD Group, who will use it to create products and services to help organisation’s better understand the likely characteristics of their customers; communicate with them more effectively; and find others like them across a range of marketing channels.  This may mean that you receive advertising that is more relevant to you via direct mail or when you visit a website.  To understand more please click through to the websites of the companies below:

REaD Group



People’s Postcode Lottery

Provision Of Data To 3rd Parties
To protect personal privacy regarding use of data, we work with reputable companies to send offers and prize draws to you. USM Digital ensures companies we use comply with the GDPR. You have the right to object to the sharing of your data with any of the 3rd parties listed in this privacy policy, to do so please contact us using the following email address

Legal Basis for Processing

Legitimate Interest
When supplying your information to our clients for purposes including but not limited to postal direct marketing, online linkage, fraud prevention and tracing, USM Digital will rely upon legitimate interests as our legal basis for processing your data.

Direct marketing has been recognised explicitly as a legitimate interest in the GDPR (recital 47). USM Digital and our clients can rely on legitimate interest as a legal basis to process your information where our commercial interest does not override that of the data subject.

USM Digital and it’s clients will make decisions to ensure we are only processing your data when it’s been collected fairly and lawfully and that you would have a reasonable expectation of the data processing activities.

Marketing Service Providers
These are companies who collect data from other organisations, such as us, to help their clients tailor products and services which best suit your needs. The Marketing Services Providers we work with are strictly limited to only those organisations who we have completed checks on and who will process your data in strict compliance with all laws, regulations and guidance with regard to Data Protection.

We will share your data under strict licence terms with the Marketing Services Providers listed below, who like us, will use it to create products and services to help organisations better understand the likely characteristics of their customers; communicate with them more effectively; and find others like them across a range of marketing channels:

DBS datamarketing Ltd

Read Group

Equiniti Data



Marketing File

Acxiom UK

Mdeg Ltd

Emma Matratzen gmbh (owned and operated by esb connect. Includes brand such as The Goody Bag)

Matters Family (

Which includes the following  brands :

Household Matters

Consumer Matters

Important Matters



This may mean that you receive advertising from organisations within the industry sectors listed above, that is more relevant to you via direct mail or when you visit a website, mobile app or watch TV. The Marketing Services Providers will not however advertise their own products or services to you.

Unsubscribing From USM Digital
1) You can unsubscribe from our emails via a link in the emails we send to you.
2) You can unsubscribe from the service by sending an email to with the subject line “Unsubscribe”.
3) You can unsubscribe by writing to:

USM Ltd (t/a USM Digital)
2 Greswolde House
197b Station Road
B93 0PU

4) You can unsubscribe by calling 0333 3355 389 (UK office hours only).

USM Complaints Procedure
A complaint may be registered by using any of the contact points listed in this privacy statement. We will acknowledge your complaint within 5 working days and respond in full within 20 working days.

Use Of Cookies
When you visit one of our websites a small text file (‘cookie’) will be placed on your computer for recognition purposes when you return to one of our websites, to avoid having to identify yourself each time. The cookie will not allow personally identifiable information (such as name and address) that you have not given to us. This makes our websites easier to use.

Security Policy
The security of personally identifiable information is paramount to us. Our systems assist us with secure information transmission from your PC to our servers. Unfortunately, no internet transmission is 100% secure. We endeavour to protect your information, but USM Digital cannot and does not ensure or warrant security of information you transmit to us, from our online products or services. The use of our websites and resulting services is at your own risk. Our policy does not extend to anything regarding the operation of the internet, beyond the control of USM Digital, and is not to be applied contrary to applicable laws or regulations.

By using this site, you signify your agreement to USM Digital security and privacy policies. If you do not agree with this, do not use this site. We reserve the right to make changes to this policy. Please check back from time to time to ensure you are aware of any changes in our policy. Your continued use of our site signifies acceptance of any changes.

Data Collection Notice
Your data will be provided to USM Digital, they and their partners will use your data for:

Marketing communications, market research and analysis, aggregation, identity verification, credit and risk management, revenue collation, database verification and tracing activities.

Depending on what personal information USM Digital hold about you our partners may contact you by post email, social media, online advertising, telephone, mobile, SMS and MMS text message.

We aim to retain and use your data for 12 years for the above purposes, as this allows time to build up propensities and trends which in turn allow communications to be more selective and personalised.  After 12 years, we will retain your information for segmentation, aggregation, analysis and suppression.

USM Digital will supply your personal data to its partners in the following organisation sectors for use in any of the manners described above:

AstrologyGamblingMedia TV, Radio, Film, Online & Print
AutomotiveGeneral Marketing & AdvertisingNot for Profit
Comparison WebsitesGeneral RetailersParenting
Competition SitesGovernmentPolitical
Financial Redress ClaimsHealth & WelfareReal Estate
Education, Research & Self ImprovementHome Improvement & ConstructionShares
Electric, Gas, Water & Multi-UtilitiesHousehold Goods & ServicesSubscription Services
Fashion and Leisure GoodsInsurance ProvidersTelecommunications
Financial Providers/Debt CollectionIT Services & SoftwareTracing Activities
Food & Drink Producers & RetailersLegal ServicesTravel & Leisure Pursuits

See USM Digital’s full privacy statement which we hope will help you understand how we use your data.

Should you wish to opt-out of any communications from USM at any time, you may do so securely by visiting our opt-out page. and USM Digital are trading styles of USM Limited
Registered in England and Wales No. 5062345, VAT Number: 108 3448 24, DPA Number: Z 2866907
Registered Office: 2, Greswolde House, 197b Station Road, Knowle, Solihull, West Midlands, B93 0PU
Tel: 0333 3355 389 | Fax: 07020 967522

Changes to our privacy policy
We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on 12th October 2021.