How we use cookies on our website
Last Updated: 27th January 2026
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners. Cookies help us remember your preferences and improve your browsing experience.
When you visit one of our websites, a small text file ('cookie') will be placed on your computer for recognition purposes when you return to one of our websites, to avoid having to identify yourself each time. The cookie will not allow personally identifiable information (such as name and address) that you have not given to us.
This makes our websites easier to use and helps us understand how visitors interact with our content.
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential Cookies | These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. | Session |
| Preference Cookies | These cookies remember your settings and preferences, such as language preferences and cookie consent choices. | 1 year |
| Analytics Cookies | These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. | 2 years |
| Marketing Cookies | These cookies are used to track visitors across websites to display relevant advertisements. | 1 year |
| Cookie Name | Provider | Purpose | Expiry |
|---|---|---|---|
| usm_cookie_consent | USM Digital | Stores your cookie consent preferences | 1 year |
| PHPSESSID | USM Digital | Preserves user session state across page requests | Session |
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number | 2 years |
| _gid | Google Analytics | Distinguishes unique users | 24 hours |
| _gat | Google Analytics | Used to throttle request rate | 1 minute |
You can manage your cookie preferences at any time by clicking the "Cookie Settings" button below or in the footer of our website.
You can also control cookies through your browser settings. Most browsers allow you to refuse or accept cookies, delete existing cookies, and set preferences for certain websites. Please note that disabling cookies may affect the functionality of our website.
Here are links to instructions for managing cookies in popular browsers:
Some cookies are placed by third-party services that appear on our pages. We do not control the dissemination of these cookies. You should check the third-party websites for more information about these cookies and how to manage them.
We may update this Cookie Policy from time to time. We encourage you to periodically review this page for the latest information on our cookie practices.
If you have any questions about our use of cookies, please contact us:
USM Ltd (t/a USM Digital)
Suite K, Priest House, 1624 High Street, Knowle, Solihull, West Midlands B93 0JU
Tel: 0333 3355 389
Email: services@usmdigital.co.uk